Williams-Sonoma will soon launch a collaboration with Roblox, says the home retailer’s CEO » TheNewsBig

Williams-Sonoma CEO Laura Alber knowledgeable CNBC’s Jim Cramer on Thursday that the home retailer will soon bounce into the digital world by way of a collaboration with Roblox, a video-game agency that’s significantly widespread amongst kids.

Alber’s announcement received right here sooner or later after Williams-Sonoma — proprietor of the Pottery Barn and West Elm producers — reported better-than-expected second-quarter earnings and comparable mannequin earnings improvement. Shares rose 2.2% Thursday as merchants cheered the outcomes.

“West Elm goes to be the first home furnishings retailer to supply digital furnishings and be a affiliate with Roblox,” Alber talked about on “Mad Money.” “I’m in order that excited to see what that seems and opening up that new world for us.”

The partnership is about to go reside later this 12 months, and product sales of West Elm-branded digital merchandise will generate earnings for the agency, a Williams-Sonoma spokesperson knowledgeable CNBC.

Completely different companies which have launched tie-ups with Roblox to help introduce their producers to youthful audiences embody Nike and Gucci, which is owned by French luxurious retail group Kering.

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